The Monte Carlo cigarettes brand is produced by Japan Tobacco International, which is one of the largest international tobacco companies, owning several popular brands. This tobacco manufacturer was founded as recently as 1999 and from its headquarters in Geneva, Switzerland they sell their brands in more than 120 countries. Besides, their worldwide client base, Japan Tobacco stands out from other competitors because they actually own their own plantations where they grow the various types of tobacco which they then use to make their cigarettes brands.
Made up of a balanced combination containing two different tobacco blends, namely Virginia and Burley, the Monte Carlo brand has been on the market for more than ten years and it has managed to create for itself a loyal fan base, mostly in Europe and the USA. Indeed, Monte Carlo smokers do not only appreciate the quality of the brand and the luxury it projects, mostly due to its name, but also particularly value the fact that the brand is reasonably priced allowing them to enjoying smoking a good cigarette at a very affordable price.
The image projected by the smokers who choose Monte Carlo as their preferred brand is dictated largely by the brand’s name. Indeed its manufacturers choose to name their cigarette after the city located in the principality of Monaco, having in mind that this would naturally create associations and inferences in the minds of potential customers and they wished to capitalise on just that. Such inferences perhaps include the fact that Monte Carlo is home to affluent, stylish people, who appreciate quality and lavishness and also the fact that although a small place it has had and still has an impact in history, politics, society, economy, sports etc that is far greater than its size. Thus, smokers of the Monte Carlo brand can also relate to the notion that given the right circumstances apparently unimportant people can play a big part in how things evolve.
The family of the Monte Carlo brand has recently grown and expanded as part of an effort to keep up to pace with the increasing and changing needs and demands of the smoking public. This underlines the brand’s flexibility and adaptability which are the fuel for its consistent popularity. The numerous variations of the brand include the Monte Carlo Red, which is a strong cigarette with a content of 10 mg of tar and 0.7 mg of nicotine, the Monte Carlo Blue, which is milder than the classic Monte Carlo, since it has 8 mg of tar and 0.6 mg of nicotine, the Monte Carlo Silver, which is an even lighter version, containing 4 mg of tar and 0.3 mg of nicotine and the Monte Carlo White, which is the brand’s lightest available version with only 1 mg of tar and 0.1 mg of nicotine. The most recent addition to the brand’s offering is the Superslims line, which is made up of four different variants of descending potency, namely the Monte Carlo Superslims Fantasy 100’s, the Monte Carlo Superslims Intrigue 100’s, the Monte Carlo Superslims Fresh 100’s and the Monte Carlo Superslims Silk 100’s.